Sunday, August 14, 2011

2012 BMW 3 Series.

New pictures of the 2012 BMW 3 Series have surfaced, showing the car without camouflage. There is possibly no more important sedan for BMW than the 3 Series. It's the car with a burnished reputation, and the 2012 3 Series will be here soon. Because of its monumental importance to both BMW and every other manufacturer that benchmarks it, an entire corner of the automotive industry is on tenterhooks waiting to see what comes out of the Black Forest Bavarian Alps.
And here it (apparently) is. Not surprisingly, the 2012 3 Series looks a lot like the 2011 5 Series, only smaller. The resemblance is especially strong in the taillights, the shape of the hood and the strong character line down the flanks. These new pictures, from Spanish site bmwfaq.com, are the clearest view we've yet gotten of the new 3 Series, and while it may not be any more surprising, it's still a lot more interesting than the 2012 Toyota Camry that's been leaking out.
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Tuesday, August 2, 2011

2012 BMW News.

Behind i: BMW's vision for the future of mobility.
It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand.
However, the story behind BMW i isn't limited to the i3 city car and i8 plug-in hybrid concepts. It's a new take on everything from manufacturing to infrastructure; it's about challenging preconceived ideas about how we get around in an ever-changing, ever-expanding world; and it's arguably one of the most ambitious projects ever undertaken by a modern automaker.
That might sound like overwrought hyperbole, and it's sure to send chills down the spines of technophobes and Luddites, but i isn't about a dystopian driverless future. In fact, BMW says it doesn't want mobile automatons. It wants drivers with an eye on what lies ahead and an open mind. And from what we've seen, i and the philosophies behind it have the potential to eliminate much of the daily drudgery behind the wheel, ushering in a new era of mobility that's at once intelligent, sustainable and engaging.
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